This is the story of a quip that, thanks to a magical moment, forged a legend. Datuk Dr. Khairul Idzwan Baharin or friendly known as Datuk Dr. Idzu lived his life as he alone intended. The successes of an accomplished fashionista gave birth to an extraordinary character; daring, free, and ahead of his time. A thirst for culture, discovery, and travel helped him shape a wardrobe of grandiose colours, creating a visionary allure that has become timeless yet wildly modern.

Reinventing the world of fashion and redefining luxury for the 21st century through an exclusive collection like no other, this collection represents the pinnacle of world-class craftsmanship and is unsurpassed for its quality and attention to detail.​

DATUK DR. KHAIRUL IDZWAN BAHARIND.P.S.M, DABRM, MSSBFounderHouse of I D Z U